Netflix
The Question of Life & Death
Netflix's K-drama, 'Move to Heaven,' is a true story that follows 'trauma cleaners' tasked with cleaning up the sites of the recently deceased while uncovering the untold stories of the departed for their loved ones. The drama raises important questions around life and death, a taboo subject that is often avoided in conversations.
To launch the series and encourage people to talk about this
uncomfortable yet necessary issues with loved ones, we've created 'The Questions of Life & Death' game. It is a party game that is designed to make talking about these things not only easier, but fun.
These cards encourage people to open up with friends and family, creating intimate and personal discussions without any dark or somber undertones. They shine a friendly spotlight on topics and tales that might otherwise stay hidden.
The cards not only simplifies discussing these necessary matters but also makes it an enjoyable experience. It playfully encourages candid conversations about life and death with friends and family in a cheerful manner. While playing, expect laughter, perhaps a tear or two, and the delightful element of surprise.
On top of the physical cards, we also created a microsite version for all to play.
The cards found their way into the hands of people, including celebrities and influencers, who played the game, created their own content and shared their own stories across social media and YouTube.
Agency: Wieden+Kennedy
ECD: Scott Dungate
CD: Eli Tan, Philip Cho
CW: Max Cameron
Producer/ Developer: Aaron Cho / Edward Kim
Game Design: Eli Tan
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