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Netflix

The Question of Life & Death 

A physical and digital card game designed to spark conversations about life and death.

The project launched alongside Netflix’s Move to Heaven and explored how play could make difficult, often avoided topics easier to talk about with friends and family. By framing serious themes through questions and game mechanics, the experience invited openness without heaviness.

I led the creative direction and game design, shaping the concept, tone, and mechanics across both the physical card deck and the digital experience.

Netflix :The Questions of Life & Death. Agency: Wieden+Kennedy. Creative Director: Elisa Tan
Netflix The Questions of Life & Death

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"We each learned something about one another that we didn't know. There was laughter and tears, getting the bones of dying and our wishes and hopes for ourselves and others. It's a great way to introduce the subject of death and to talk more openly, without all the usual inhibition. We actually stayed up til 3am, because we couldn't stop thinking and talking about the questions on the cards." 
— Christine

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