The Question of Life & Death 

A physical and digital card game created to launch Netflix's Move to Heaven.The series follows trauma cleaners uncovering the stories of the departed. This game does the opposite — it helps people uncover the stories of those still around them.

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Anchored by the line Leave No Story Untold, we turned a heavy theme into something people could actually engage with: a game.

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Players answered prompts about memory, regret, love, and loss — making space for conversations that don’t usually happen.

 

The experience lived as both a physical deck and a playable microsite. Questions extended into outdoor placements across Asia. The cast played it. Influencers picked it up. Conversations followed.

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What started as a taboo became something people actively wanted to talk about.