New Product Development – Video Game
In each of the Hot Wheels For Real campaigns, new products have spun off the work. This year was no different with a product aimed at an audience that had left Hot Wheels behind years earlier: teens. Instead of more physical Hot Wheels products, a virtual one. The World’s Best Driver Video Game.
Based on Hot Wheels For Real III – World's Best Driver movie, a video game is created where kids can now join in the ranks of Team Hot Wheels – an elite group of world famous professional race and stunt drivers. They can now compete for the coveted title: “World’s Best Driver” over 70 thrilling events in four Hot Wheels Test Facility locations around the world.
For the first time, kids can also experience the legendary world of the Hot Wheels Test Facility where the latest and greatest Hot Wheels creations were born.
The game can be played on Xbox 360, PlayStation 3, PC, Wii U and Nintendo 3DS and was released worldwide on September 17th 2013. Buy Hot Wheels World's Best Driver Video Game here.
A new breed of vehicle is born
The Hot Wheels World's Best Driver content also resulted in the design of an innovative new breed of all-terrain vehicles. Collaborating with Mattel's car designers, we engineered and designed a new fleet of Hot Wheels vehicles — vehicles that could perform across a variety of challenging terrains. Out of these new vehicles, the Rippers were the most versatile. The world's first glow-in-the-dark Camaro was also conceived. We put them to the test across sand, snow, and mud. Both on and off road. To tease these new vehicles we gave the fans a sneak at our test footage inside the Hot Wheels Test Facility.
World's First Hot Wheels Glow-In-The-Dark Camaro
The World's Best Driver Campaign also brought an exciting partnership between Chevy and Hot Wheels. Creating a limited run of real Hot Wheels vehicles. All 1,500 of them sold out in just three months. For our content we created a special edition design of our own, a unique glow-in-the-dark Camaro.
Limited-edition Hot Wheels Toy
From our Rippers, a limited-edition Hot Wheels toy for 2014 was also made based on the concept. Watch Hot Wheels World's Best Driver movie here.
Team Hot Wheels Wardrobe Design
Wardrobe design for Team Hot Wheels Navigators.
Hot Wheels Interactive Map & Set Design
Hot Wheels For Real Original Stunt Concept
Hot Wheels For Real at HotWheels.com
Several online games have been since created since the Hot Wheels For Real campaign.