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Mattel
Hot Wheels, the iconic toy cars loved by generations, have made a significant mark on the world of Guinness World Records — The Double Dare Loop at the X Games and Corkscrew Jump.
Both records came out from the episodic story centering around live action ‘tests’ as the Test Facility. The storyline was designed to appeal to kids yet have enough badassery to keep even adult kids glued to their screens.
It revolved around real-life versions of the global toy line, such as the Double Dare Dare Snare.
Hot Wheels Corkscrew World Record #2
Hot Wheels Double Loop Dare Documentary
Mattel
If you ask a kid if this is possible, the kid's gonna go 'Yeah, of course it's possible.' Why should you stop dreaming just cause you're not a kid anymore? - Felix Holst, VP Design, Hot Wheels.
This mini-documentary tells the story of why we did what we did for Hot Wheels. Why we dared to push the limits and why we believed in bringing childhood dreams to life. As told by the VP of design at Mattel.
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