From helmets to video games to a real-life glow-in-the-dark car, numerous new products and unique toys were developed for the Hot Wheels For Real concept by Mattel during each of the Hot Wheels For Real campaigns. This also opens up opportunities for partnerships and various revenue streams. With content that had already attracted over 100 million viewers, Hot Wheels transitioned from merely selling toys to becoming an entertainment franchise.
Mattel
Hot Wheels World's Best Driver Video Game
Based on Hot Wheels World's Best Driver movie, a video game is created where kids can now join in the ranks of Team Hot Wheels – an elite group of world famous professional race and stunt drivers. They can now compete for the coveted title: “World’s Best Driver” over 70 thrilling events in four Hot Wheels Test Facility locations around the world.
For the first time, kids can also experience the legendary world of the Hot Wheels Test Facility where the latest and greatest Hot Wheels creations were born.
The game was released worldwide and can be played on Xbox 360, PlayStation 3, PC, Wii U and Nintendo 3DS. Buy Hot Wheels World's Best Driver Video Game here.
Game Trailer
Game Trailer
World's Best Driver Teams
World's Best Driver Game Walk Through
Mattel
World's First Hot Wheels Glow-In-The-Dark Camaro
For our 'World's Best Driver' content, we designed a special edition: a unique glow-in-the-dark Camaro for our Blue Team. This provided us with an opportunity to forge an exciting partnership between Chevy and Hot Wheels, leading to the creation of a limited run of real Hot Wheels Glow-in-the-dark vehicles. All 1,500 of them sold out in just three months.
Mattel
Limited-edition Hot Wheels Toy
Collaborating with Mattel's car designers, we also engineered and designed a new fleet of Hot Wheels vehicles for our film— vehicles that could perform across a variety of challenging terrains. These designs were then also made into limited-edition Hot Wheels toys and were incorporated into the video game.
