SMB

Hamster Lodge™

A DTC brand I built solo — live, operating, and still evolving. A small-animal boarding service in NYC, built from brand to operations.

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I built a proprietary illustration system — hand-developed visual language extended through AI direction to generate scenes, motion, and multi-character worlds with consistent tone and personality.

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Identity, products, services, content, customer experience — all by me. A small team of contract staff helps run day-to-day operations and boarding care.

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A fully functioning brand with a five-star rating across Google reviews — and a second location currently in the works in Lower Manhattan.