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Phone by Google
When Google decided to make a phone and had everything people loved about Google, all in the palm of their hand.
The idea to launch this was simply turning Google’s most iconic search bar form to a phone.
The mnemonic became our anchor and was used at every touch point–from film to print, social, installations and digital OOH globally.
It was memorable and quick for people to get. Here's the case study that captures the full breadth of the campaign.
Agency: Droga5
Role: Associate Creative Director
