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Phone by Google
Google made a phone. The idea was simple: everything people love about Google, in the palm of your hand.
We turned Google's most recognizable interface — the search bar — into the phone itself. A single visual metaphor that scaled across film, retail, OOH, social and digital — globally. 6.5 billion impressions.
Agency: Droga5
Role: Creative Director
Google Pixel Store
Anything is possible with the power of Google in your hands
To launch Google Pixel, we rethought what a store could be.
Instead of traditional retail, we built Google's first virtual storefront — five flagship locations embedded inside Google Maps and Google Earth, designed with MVRDV.
No announcements. No media push. Just stores waiting to be discovered — hidden in plain sight.
The "googliest" way to launch a Google phone: search for it.
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