Phone by Google
When Google decided to make a phone and had everything people loved about Google, all in the palm of their hand.
The idea to launch this was simply turning Google’s most iconic search bar form to a phone.
The mnemonic became our anchor and was used at every touch point–from film to print, social, installations and digital OOH globally.
It was memorable and quick for people to get. Here's the case study that captures the full breadth of the campaign.
Agency: Droga5
Role: Associate Creative Director
Google Pixel Store
Anything is possible with the power of Google in your hands
We also identify opportunity areas for Google Pixel beyond traditional advertising media buying, including concept development and testing of Google's first virtual storefront.
Five flagship stores were created in the most 'Googley' way, integrating maps and Earth to host Google virtual stores.
These virtual stores were placed on Google Maps without any announcement, allowing people to discover them and spread the news organically. Treating the stores as Easter eggs is the 'googliest' way possible to launch the phone.
Collaborating with top architects from around the world, like MVRDV, we developed lifelike, beautifully crafted structures at incredible locations all over the globe, creating a great experience for everyone who wants to see, try out, or buy their new phone.
Google will also take the retail industry one step further by revolutionizing e-commerce.
