Phone by Google
A product launch system built around a single, intuitive idea.
The launch translated Google’s most recognizable interface — the search bar — into a physical product metaphor, positioning Pixel as everything people love about Google, in the palm of their hand. That core idea became a mnemonic that carried consistently across film, environments, retail, and digital experiences.
I led the creative direction, shaping the core concept and visual system and guiding how the idea scaled across global touchpoints, including experimental retail formats and interactive environments.
Google Pixel Store
Anything is possible with the power of Google in your hands
A virtual retail system designed to explore how people could experience Pixel beyond traditional storefronts.
The project reimagined Google Maps and Earth as platforms for discovery, using architecture and exploration as the interface for learning about Pixel. By treating the stores as hidden, discoverable spaces rather than announced destinations, the experience invited curiosity and organic engagement.
I led the creative direction and system design, shaping the concept and guiding how product, environment, and interaction worked together across global locations.
