Domino's
Pizza Tracker
The Domino's Pizza Tracker is a fun interactive way to stay entertained while following the progress of your order live online. The user places an order, then selects a theme for their Pizza Tracking experience. While their order goes through the stages of "prep", "bake", "box", and "delivery", the Tracker shows its progress in real-time right on the site. The Tracker also audibly announces when your pizza enters a new stage of the process in the style of the theme you selected.
SKPolo
Made with a passion
to play with a passion
A luxury bespoke polo boot brand, built from zero.
Full brand system: ethos, narrative, logo, color, typography, photography direction, packaging, microsite, and social launch.
The color palette was named after real polo pony coat classifications — Palomino, Buckskin, Chestnut, Strawberry Roan, Grullo — so the world of the sport was already inside the system before a boot was ever photographed. The photography direction was built around intimacy: never isolate rider from horse, never isolate boot from rider. The brand exists to bring them together.
From brand ethos to Instagram feed, every touchpoint resolves to the same idea: passion and craftsmanship, in one pair of hands.
Burger King
Twi Hard
Burger King partnered with the Twilight franchise to create a promotional instant-win game.
After collecting gamepieces from their meal, die-hard Twilight fans (aka 'Twi-Hards') had their Facebook profiles analyzed for keywords to determine if they were more “Team Jacob” or “Team Edward.” The more gamepieces they collected, the more behind-the-scenes content they could unlock.
