Android
Be Together, Not The Same
This billboard aligned Google Android's commitment to diversity and inclusivity with the spirit of NYC's 16 Pride celebration. Both prominent billboards were designed to be viewed together. Each billboard highlighted individual screens that created a mosaic of colors to cue LGBTQ Pride.
Extra sensitivity was taken to not promote a heavy-handed corporate message nor attempt to leverage the moment of the event. Instead, it was designed to promote a message of inclusivity, first and foremost. The images are as well as the date on the devices – June 26th – also clearly help to telegraph the company's allyship with Pride.
Agency: Droga5
Concept proposal
A 'popup' window featuring a wall of real, stacked Android devices that celebrated Pride through individual stories. As people passed by, the devices would respond to movement — animating across the collective screen wall to display larger images and messaging.
Some devices belonged to LGBTQ+ influencers, activists, and supporters — prompting passersby to figure out whose phone belonged to whom.