Hi, I’m Elisa and I'm a multidisciplinary creative director with over 14 years experience.
My work spans integrated media, from branded content to digital to tech/product creation.

When not leading creative teams or helping break world records, I go through hours of soldering to build my own products
(I see it as a form of meditation), or sail on longboards through Death Valley and camp deep in the backcountry.

These days, I am researching on an educational project for kids on STEM/STEAM education and creativity.

I was featured as one of the “Most Creative Women in Advertising” by Business Insider.
One word to best describe could be sillyspontaneousfearless.

 

Some of my work

GOOGLE PIXEL — Global Brand Launch

GOOGLE PIXEL — Global Brand Launch

HOT WHEELS FOR REAL — Branded Content & Entertainment

HOT WHEELS FOR REAL — Branded Content & Entertainment

JÄGERMEISTER   — Integrated

JÄGERMEISTER — Integrated

Social Causes — Awareness & PR

Social Causes — Awareness & PR

PRINT & POSTERS

PRINT & POSTERS

PRODUCT DESIGN & DEVELOPMENT

PRODUCT DESIGN & DEVELOPMENT

ASSASSINS CREED — Global Launch & Activation

ASSASSINS CREED — Global Launch & Activation

ANDROID — Outdoor Activation

ANDROID — Outdoor Activation

TACTICAL

TACTICAL

Explorations

Explorations


Brands Experience

Android, Google, Hot Wheels**, Jägermeister, Disney Infinity*, Assassin's Creed*, Coke Zero, KIND Snacks, Burger King, 
Dominos, Pizza Hut*, Kit Kat, MasterCard, Monster.com, Volvo Autonomous, Volkswagen, Verizon, American Express, HSBC*,
Listerine, Alka Seltzer, Mazda, Mckinsey, Tiffany, Samsung, Samsung Pay, SilkAir*, Shell Petroleum, Shakeology*,
Singapore Ministry of Defence*, Snapchat, Uxin, Tencent*, WME, SpecialGuest, Pioneer Pictures

*New business wins.
** Named agency of record for 2 consecutive years
 

Press

My work has been editorially featured in USA Today, ABC News, Fox News, The Guardian, ESPN, Forbes, Wired Magazine, 
Los Angeles Times, Discovery Channel, Huffington Post, AdWeek, Yahoo News, MSN News, Business Insider, Business Wire, 
Reuters, Fast Company, IDN Magazine, Straits Times Singapore, Guinness World Record, This isn't happiness, 
The New Shelton Wet/Dry, One Show Magazine, Type Goodness, Advertising Served, Taschen's Advertising Now
Business Insider's 36 Most Creative Women and many other newspapers, books and blogs. 
 

Work Experience

HappySuperFriend, New York
Oct 2017 – Present
Focusing on various ongoing creative partnerships and projects.

• Consulting Executive Creative Director at SpecialGuest NYC.
  Working with founder, Aaron Duffy and the SpecialGuest team on select brand projects. 

• Current researching on an educational project for kids on STEM/STEAM education and creativity.

• Invited writer for Mobile Legends. Follow me @Miki 

• Also occasionally available for freelance/ project work.


Droga5, New York | Associate Creative Director
December 2015 – November 2017
Clients: Android, Google, WME

R/GA, New York | Creative Director
October 2014 – December 2015
Clients: Samsung, Volvo, MasterCard, Tiffany

Mistress Creative, LA | Lead Creative
July 2011 – October 2014
Clients: Hot Wheels, Disney Infinity, Ubisoft Assassin's Creed, Jägermeister, KIND, Shakeology

Crispin Porter & Bogusky, Boulder | Senior Art Director, Integrated
April 2009 – July 2011
Clients: Coke Zero, Burger King, Dominos, Volkswagen, American Express

JWT Singapore | Art Director
August 2004 – April 2009
Clients: HSBC, Pizza Hut, Silk Air, Listerine, Alka Seltzer, Shell, ThinkCenter, Canelé Pâtisserie
 

Education

New York University
ITP, Summer Program 18, 19

University of Western Sydney
Bachelors of Arts (Hons), Communications & Design

Fluent in English, Chinese (Mandarin and Min), Japanese and conversational Malay. 
Thinking of picking up a sixth.

Speaking, Panels & Interviews

2017 // #WhorunsNYAds
2016 // Where do ideas come from?  
2013 // 3% Conference Super Bowl Tweetup

Creative Innovation Workshops

Join me at the NYU ITP Camp this summer for 4 weeks of fun exploring tech and creativity.
2019 // NYU ITP Summer Program

*Enquire for availability.

Past Workshops

2019 Feb // Design Week @ NYU Production Lab — Creative Thinking & Innovation
2018 June // NYU ITP Summer Program — DIY Technology

Award Judging

2014 // Young Guns Award
2014 // One Show Creative Boot Camp
2013 // Denver 50

Honors, Awards + Grants

D&AD, Cannes Lions, One Show, One Show Entertainment, Clio, Young Guns, Andy, Spikes Asia, AdFest, A-List Hollywood,
AWARD (Australia), Singapore Creative Circle Award, Communication Arts, Guinness World Record


2019 // NYU ITP Summer Fellowship Program
2019 // Webby Honoree for A Smartphone User's Guide To Etiquette
2018 // NYU Entrepreneurial Institute Start Up Bootcamp
2018 // NYU Design Lab & NYU Entrepreneurial Institute Prototyping Fund
2018 // StartEd Hyper Accelerator — 10 companies out of 150 Applicants
2017 // One Show, Mobile: Mobile Advertising — Gold
2017 // One Show, Design, Series — Silver
2014 // FCS Portfolio Award - Custom Community (Single)
2014 // Webbys Honoree - Best Photography and Graphics
2013 // Game Marketing Awards | Outstanding Overall Marketing Campaign of The Year — Gold
2013 // Game Marketing Awards | Thinking Outside The Box — Gold
2013 // Game Marketing Awards | Outstanding Paid Digital Media Ad Long Form — Gold
2013 // Guinness World Record Titles
2013 // Cannes, Branded Content & Entertainment / Gold
2013 // Cannes, Promo & Activation / Silver
2013 // Clio, Branded Content & Entertainment / Gold
2013 // Clio, Content & Contact / Gold
2013 // Clio, Integrated Campaign / Bronze
2013 // One Show Entertainment, Non-Broadcast Long Form / Bronze
2013 // One Show Entertainment, Non-Broadcast Short Form / Bronze
2013 // One Show, Branded Content & Entertainment / Merit
2012 // Andy, Branded Content / Gold
2012 // A-List Hollywood, Branded Content & Entertainment / Gold
2010 // D&AD, Press Single / In-book
2010 // D&AD, Press Single / In-book
2010 // One Show, Press Campaign / Silver
2009 // Young Guns, Press Campaign / Bronze
2009 // Spikes Asia, Press Campaign / Bronze
2008 // Featured in Communication Arts
2007 // D&AD, Outdoor Single / In-book
2007 // D&AD, Outdoor Single / In-book
2007 // Cannes Lions, Outdoor / Bronze
2007 // One Show, Outdoor / Merit
2007 // Young Guns, Outdoor Single / Bronze
2007 // Young Guns, Outdoor Single / Bronze
2007 // Creative Circle Award Singapore Outdoor / Silver
2007 // D&AD, Direct / Silver Nomination
2007 // Cannes Lions, Direct / Bronze
2007 // Cannes Lions, Promo / Bronze
2007 // Clio, Direct / Bronze
2007 // One Show, Direct / Merit
2007 // One Show, Promo / Merit
2007 // Young Guns, Direct / Bronze
2007 // AWARD Australia, Direct / Silver
2007 // Creative Circle Award Singapore Direct / Bronze
2007 // Featured in Communication Arts
2007 // Cannes Lions, Press Single / Bronze
2007 // Cannes Lions, Press Single / Bronze
2007 // Cannes Lions, Press Single / Bronze
2007 // One Show, Press Campaign / Merit
2007 // Young Guns, Press Campaign / Merit
2007 // Creative Circle Award Singapore Press Single / Silver
2007 // Creative Circle Award Singapore Press Campaign / Silver
2006 // One Show, Direct / Merit
2006 // Creative Circle Award Singapore Direct / Bronze
2006 // Creative Circle Award Singapore Ambient / Bronze
2005 // Cannes Lions, Press Campaign / Finalist
2005 // Cannes Lions, Outdoor Campaign / Finalist
2005 // Creative Circle Award Singapore Outdoor Campaign / Bronzes
2004 // Featured in Straits Times
2004 // Featured in IDN Magazine

Special Recognition
2014 // Listed as one of Business Insider's 36 Most Creative Women in Advertising
2007 // Young Lotus Asia // Sole representive for Singapore
2006 // Best New Art Director of the year (Singapore)
2004 // Young Designer of the year (Singapore)