I'm a multi-disciplinary art director with over 10 years experience.
My creative work spans integrated media, from branded content to digital to product creation.
When not leading creative teams or helping break world records,
I love to build custom bikes, sail on longboards through Death Valley
and camp deep in the backcountry.

You’ll also find me sweating at the ballet barre, getting lost in anime and
competitively riding thoroughbred horses (not at the same time though).

One word to best describe could be sillyspontaneousfearless.

Thanks for stopping by!


Work Experience

2016 – Present
Droga5, New York
Clients: Android, Google, WME

2014 – 2016
R/GA, New York | Creative Director
Clients: Samsung, Volvo, MasterCard, Tiffany

2011 – 2014
Mistress Creative
 | Creative Lead
Clients: Hot Wheels, Disney Infinity, Ubisoft Assassin's Creed, Jägermeister, KIND, Shakeology

2009 – 2011
Crispin Porter & Bogusky
 | Senior Art Director
Clients: Coke Zero, Burger King, Dominos, Volkswagen, American Express

2005 – 2009
JWT Singapore
 | Art Director
Clients: HSBC, Pizza Hut, Silk Air, Listerine, Alka Seltzer, Shell, ThinkCenter, Canelé Pâtisserie


Brand Experience

Android
Google
Hot Wheels**
Jägermeister
Disney Infinity*
Assassin's Creed*
Coke Zero
KIND Snacks
Burger King
Dominos
Pizza Hut*
Kit Kat
MasterCard
Monster.com
Volvo
Volkswagen
Verizon
American Express
HSBC*
Listerine
Alka Seltzer
Mazda
Tiffany
Samsung
Samsung Pay
SilkAir*
Shell Petroleum
Shakeology*
Singapore Ministry of Defence*
WME

*New business wins.
** Named agency of record for 2 consecutive years


Education 

University of Western Sydney
Bachelors of Arts, Communications & Design 

Fluent in English, Chinese (Mandarin and Hokkien), Japanese and conversational Malay. 


Speaking, Panels & Interviews

2017 // #WhorunsNYAds
2016 // Where do ideas come from?  
2013 // 3% Conference Super Bowl Tweetup

Award Judging

2014 // Young Guns Award
2014 // One Show Creative Boot Camp
2013 // Denver 50

Honors + Awards

D&AD, Cannes Lions, One Show, One Show Entertainment, Clio, Young Guns, Andy, Spikes Asia, AdFest, A-List Hollywood,
AWARD (Australia), Singapore Creative Circle Award, Communication Arts, Guinness World Record


2017 // One Show, Mobile: Mobile Advertising — Gold
2017 // One Show, Design, Series — Silver
2014 // FCS Portfolio Award - Custom Community (Single)
2014 // Webbys Honoree - Best Photography and Graphics
2013 // Game Marketing Awards | Outstanding Overall Marketing Campaign of The Year — Gold
2013 // Game Marketing Awards | Thinking Outside The Box — Gold
2013 // Game Marketing Awards | Outstanding Paid Digital Media Ad Long Form — Gold
2013 // Guinness World Record Titles
2013 // Cannes, Branded Content & Entertainment / Gold
2013 // Cannes, Promo & Activation / Silver
2013 // Clio, Branded Content & Entertainment / Gold
2013 // Clio, Content & Contact / Gold
2013 // Clio, Integrated Campaign / Bronze
2013 // One Show Entertainment, Non-Broadcast Long Form / Bronze
2013 // One Show Entertainment, Non-Broadcast Short Form / Bronze
2013 // One Show, Branded Content & Entertainment / Merit
2012 // Andy, Branded Content / Gold
2012 // A-List Hollywood, Branded Content & Entertainment / Gold
2010 // D&AD, Press Single / In-book
2010 // D&AD, Press Single / In-book
2010 // One Show, Press Campaign / Silver
2009 // Young Guns, Press Campaign / Bronze
2009 // Spikes Asia, Press Campaign / Bronze
2008 // Featured in Communication Arts
2007 // D&AD, Outdoor Single / In-book
2007 // D&AD, Outdoor Single / In-book
2007 // Cannes Lions, Outdoor / Bronze
2007 // One Show, Outdoor / Merit
2007 // Young Guns, Outdoor Single / Bronze
2007 // Young Guns, Outdoor Single / Bronze
2007 // Creative Circle Award Singapore Outdoor / Silver
2007 // D&AD, Direct / Silver Nomination
2007 // Cannes Lions, Direct / Bronze
2007 // Cannes Lions, Promo / Bronze
2007 // Clio, Direct / Bronze
2007 // One Show, Direct / Merit
2007 // One Show, Promo / Merit
2007 // Young Guns, Direct / Bronze
2007 // AWARD Australia, Direct / Silver
2007 // Creative Circle Award Singapore Direct / Bronze
2007 // Featured in Communication Arts
2007 // Cannes Lions, Press Single / Bronze
2007 // Cannes Lions, Press Single / Bronze
2007 // Cannes Lions, Press Single / Bronze
2007 // One Show, Press Campaign / Merit
2007 // Young Guns, Press Campaign / Merit
2007 // Creative Circle Award Singapore Press Single / Silver
2007 // Creative Circle Award Singapore Press Campaign / Silver
2006 // One Show, Direct / Merit
2006 // Creative Circle Award Singapore Direct / Bronze
2006 // Creative Circle Award Singapore Ambient / Bronze
2005 // Cannes Lions, Press Campaign / Finalist
2005 // Cannes Lions, Outdoor Campaign / Finalist
2005 // Creative Circle Award Singapore Outdoor Campaign / Bronzes
2004 // Featured in Straits Times
2004 // Featured in IDN Magazine

Special Recognition
2014 // Listed as one of Business Insider's 36 Most Creative Women in Advertising
2007 // Young Lotus Asia // Sole representive for Singapore
2006 // Best New Art Director of the year (Singapore)
2004 // Young Designer of the year (Singapore)

Press
• USA Today
• ABC News
• Fox News
• The Guardian
• ESPN
• Forbes
• Wired
• Yahoo News
• MSN News
• Los Angeles Times
• Discovery Channel
• Huffington Post
• AdWeek
• Business Insider
• Business Wire
• Reuters
• Fast Company
• IDN Magazine
• Straits Times
• Guinness World Record
• This isn't happiness
• The New Shelton Wet/Dry
• Type Goodness
• Advertising Served
• Taschen's Advertising Now
• Business Insider's 36 Most Creative Women in Advertising 2014
+ Many more